Welcome to Cassara Realty Group! 

Rochester, NY -- Joe Cassara and his wife Katie are excited to announce the launch of Cassara Realty Group, Inc., a Rochester/Finger Lakes/Upstate, New York real estate brokerage. The company helps potential and existing home owners buy and sell homes in Rochester and surrounding areas.

Joe, a Licensed Real Estate Broker/REALTOR ®, has had his hands in investing, renovating, managing and selling properties for years. As a Licensed Real Estate Agent, Joe found immediate success and he is now taking his work to the next level as a Licensed Real Estate Broker.

"Real estate is something I have always loved, so this was a natural progression for me," said Joe. "I get to help people hunt for homes, invest in properties, and literally watch dreams come true. What could be better than that?"

Joe's wife, Katie, is leading the charge behind the scenes as Marketing and Communications Director for Cassara Realty Group.

"We've always known we wanted to work together and this is our chance to have our worlds collide," she said. "It's amazing to wake up every day and get to do what we both love with the person we love most."

The couple's goal is simple: to guide people through the buying and selling process as quickly and smoothly as possible. 

"Sure, every deal has it's challenges, but we truly try to minimize that because at the end of the day, we're just people working with people. Relationships come first, and if you keep that in mind, the rest is really just paperwork," according to Joe.

Cassara Realty Group is open for business and taking the Rochester Real Estate market by storm. If you or someone you know is interested in joining the team, please send an email to info@cassararealty.com or call Joe at 585.329.4419. 

Download the Official Announcement here.

Jan. 21, 2020

Welcome Dan!

Cassara Realty Group​ Welcomes New Agent 
Dan Ormond joins growing real estate team

Rochester, NY​ --​ Cassara Realty Group, Inc. is pleased to welcome Dan Ormond, Licensed Real Estate Agent / REALTOR ®, to their growing team.

For most of his career, Dan has worked as a leader for Young Life -- a faith-based organization comprised of a “group of caring adults who go where kids are, win the right to be heard and share the Gospel of Jesus Christ with them.” His focus has always been on building relationships, and that is the foundation for the way Cassara Realty Group approaches real estate; it’s about people, not transactions.

Most recently, Dan has worked in sales while flipping houses as a side job. “I love serving. I love helping people--that’s just who I am,” Dan explains. “So in my work on the houses I’ve helped turn from abandoned and/or dilapidated to fresh, clean and new, I’ve realized that I enjoy the entire process from start to finish. And that includes the buying and selling of each home as much as it does the hard work inbetween.”

Dan and Cassara Realty Group leader, Joe Cassara, have worked hand-in-hand on a number of “flips” over the years. With Dan joining the CRG team, this is an exciting extension of their work together.

“Dan has been a great friend for many years and working alongside him, I have learned what an incredibly talented and giving guy he really is,” said Joe. “I couldn’t be more honored to have him join this team.”

The creativity and integrity in which Joe handles people and business is what makes me most excited to be a part of Cassara Realty Group,”​ Dan continued. “I also know I will have the help and support I need in order to do the best job possible for the people I work with.”

Dan and his wife Stacy have been married for 20 years and live in Webster, NY with their five children: Isabelle, Emerson, Jackson, Reese and Ryder. A Buffalo native, avid pizza lover and Buffalo Bills fan, Dan is still holding on to the glory of the early 90’s, which truly is a testament to his loyalty and perseverance.

Ready to Make Your Move? Send Dan a message at dan@cassararealty.com or give him a call at 585.305.6140. 

Visit Dan's Agent Bio Page to Learn More and contact him today!


Posted in CRG News
Oct. 30, 2019

Welcome Kristin!

Cassara Realty Group Welcomes New Agent

Kristin Randall joins growing real estate team

Rochester, NY -- Cassara Realty Group, Inc. is pleased to welcome Kristin Randall, Licensed Real Estate Agent / REALTOR ®, to our growing team. 

I love home and helping others,” Kristin explains. “Soon I will have an empty nest and being an agent will provide opportunities to combine both of these loves in a way that is meaningful.” 

Kristin says she chose to join Cassara Realty Group because of their attention to clients, highest possible ethics and standards, and their commitment to using cutting edge technology in order to “be nimble and current while having the utmost integrity while dealing with people.” 

We are thrilled to have Kristin join our team,” said Joe Cassara, Licensed Real Estate Broker. “We have a really tight-knit group of agents who just get it. They know how to get the job done while always choosing integrity over commission. That’s just who we are, and I love that Kristin is such a kind-hearted, knowledgeable woman. She is going to make a great addition to our team.”

Kristin is a Rochester native and after leaving town for only a few years for college and a short stint after graduation, she and her husband Mark settled in Penfield. They have been married for 26 years and have two young adult sons. 

My oldest son is actually a real estate agent in California, and he loves it! He inspired me to get my license, “ said Kristin. “Well, that and my grandfather, the late Don Hershey. He was an architect who designed and built over 500 homes here in Rochester, so I guess you can say real estate is in my blood!” 

Kristin also loves winter and the snow. She even enjoys cross-country skiing and shoveling. She calls it her “winter workout.” That’s the kind of positive attitude we can get behind! 

Contact Kristin today at kristin@cassararealty.com or give her a call at (585) 360-1130. She is ready to help you Make Your Move! 


For more information or to start your home search now, visit www.cassararealty.com.

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Posted in CRG News
April 24, 2019

Why Professional Photos Matter

Putting a listing together is an art. It's not simply throwing together a few iPhone photos and a couple of sentences about how many beds and baths are in your home. Okay, well, for some, that is all it takes. But not for us. We expect more, and you should, too.

Here are 3 reasons why professional photos matter when listing your home.

#1. Love at first sight.

Photo Credit: Katie Cassara Photography

What's the first thing people see when searching for a home? Here's a clue: it's not the taxes. (Although, in Upstate NY, it technically should be. But that's another story.) It's the photos! In fact, it's one single photo! House hunters are looking within a specific price range and likely viewing matches that meet their dream home criteria, and the first thing they see is the cover photo that goes along with the listing of a particular home.

That single photo is your one shot at a first impression. Do you really want to leave that up to an iPhone ?

#2. Photo bombs. (But not the funny kind.)

Photo Credit: Katie Cassara Photography

It happens all too often. You forgot to move that ugly garbage can, move the dog dish, or clean the windows. Unfortunately, those hideous things are in the photos of what would otherwise be a beautiful photo of your kitchen! Now what? Is another photo sesh in order? Well, it won't be if you've hired a professional. These small details (which are super easy to forget, and happen all the time) can be taken care of by a true professional who can work their photo magic in post-shoot editing. And if you are really lucky,  you'll have a photographer on hand who will see these details BEFORE the shoot is complete, eliminating the need to work so hard after the fact.

#3. Blue skies are happy skies.

Photo Credit: Katie Cassara Photography

Let's face it. Living in Upstate New York is not for the faint of heart. Or those with a Vitamin D deficiency. So taking photos of homes outside the months of June, July or August can be challenging to say the least. The gray skies and the lack of sunshine can make the prettiest of properties appear dark and dank. A professional photographer can mitigate some of that darkness by using artificial light, proper angles, and editing techniques to add blue skies and brighten almost any room in a way that is fresh and inviting. It's not about presenting an unrealistic view of a home, but about lending a boost of creativity to a potential new home for buyers who are seeking that new, special place to call their own.

Sunshine and light always helps.

Professional photos are an expense that should be covered by your licensed real estate salesperson. It is, after all, our job to sell your home as quickly as possible for the best possible price. At Cassara Realty Group, we are committed to guiding our clients through the home buying and selling process. When we list your home, our goal is to always do so in the most honest, compelling and professional way. 

Selling your home is a big step, and an important one. If you want others to see the natural beauty, charm and unique details of your property before ever stepping foot in the door, leave it to the professionals. After all, you only have one shot at a first impression. And we can help you make it a great one.

Ready to Make Your Move? Contact us today!


Feb. 21, 2019

Welcome Sonia!

Cassara Realty Group Welcomes New Agent

Sonia Watson joins the growing real estate team


Rochester, NY -- Cassara Realty Group, Inc. is pleased to welcome Sonia Watson, Licensed Real Estate Agent / REALTOR ®, to their growing team.

"During my time as a licensed real estate agent, I have worked with many first-time buyers, sellers and investors,” said Sonia. “Working with a team that supports me and understands my goals while putting our clients first is something I have found in Cassara Realty Group.”

As a mom of two amazing teenage kids (like really amazing) and a twelve-pound poodle mix named Bailey, Sonia puts care and attention into the people she works with.

I’m a mom who loves her kids and that carries over into my work, I guess. I’m the excited lady in the bleachers cheering everyone on!” And cheer you on she will. “I love people and I love seeing them win. There’s nothing better than watching my clients achieve their goals.”

Specializing in first-time home buyers and sellers, investors and relocating professionals, Sonia is a fantastic West-side resource, but her expertise spans Monroe County. Whether you are looking to buy or sell, Sonia infectious smile and sweet spirit may be exactly what you are looking for as you venture into the journey of buying or selling a home.

Contact Sonia today at sonia@cassararealty.com. She is ready to help you Make Your Move!


Posted in CRG News
Feb. 20, 2019

Welcome Luke!

Cassara Realty Group Welcomes New Agent

Luke Massey joins the growing real estate team

Rochester, NY -- Cassara Realty Group, Inc. is pleased to welcome Luke Massey, Licensed Real Estate Agent / REALTOR ®, to their growing team.

Luke is a hard worker and consummate professional who brings a passion for learning and a solid sense of humor to the team.

"I have known Joe and Katie for years now, and I consider them to be two of my greatest friends, and now partners in real estate,” said Luke. “I knew they were building something great and I wanted to be a part of that adventure.”

Luke lives in Webster, NY with his wife, Emmi, and their Golden Retriever, Gryffin. He has two pupils in his left eye and has been known to paint a scenic landscape or two. (No, he doesn’t see double. He just has super pupil powers, which only aid in his artistic ability.)

Looking for your dream home, or simply want to connect? Contact Luke today at luke@cassararealty.com. For more information or to start your home search now, visit www.cassararealty.com.

Posted in CRG News
Dec. 14, 2018

'Tis the Season

It's most wonderful time of the year...

And we're gearing up for a just-as-wonderful 2019!

With the holiday season upon us, it's easy to get caught up in the craziness of hosting parties, baking cookies, buying gifts, wrapping presents, and hanging up the lights. But what happens to the real estate market during this especially-busy time of year? 

It's true. This can be a difficult time to sell a house or consider buying a home. However, there are some advantages to keeping up your home buying or selling efforts during the holiday season.

Serious buyers.
This is a time of year when you will likely find the most serious buyers. Quite possibly, they are looking because they need to find a home before the first of the year, or the holiday spirit has them wanting to find their perfect home before the next holiday season arrives. People don't typically make the time to house hunt during the holidays unless they are serious about moving. 

Motivated sellers.
The real estate market is generally far less competitive during the holiday season. Why? Because most people are caught up in the hustle and bustle and unless they are in need of moving right away, they want to enjoy their time with family and friends. Many people pick up their house hunting efforts once the new year has begun. But for those who are seriously looking--and you know who you are--this is a fantastic time to go for that dream house and more easily win that bid!

So, if your house is for sale and you are considering taking it off the market for the holiday season, DON'T! This may be the perfect time to find just the right buyers who will be the next family to enjoy your home. And if you are considering buying a house during this time of year, or have to buy a house sooner rather than later, don't be discouraged. You may find exactly what you've been looking for with little to no competition.

What's a better Christmas gift than that?!



For more information on buying or selling real estate during the holiday season, contact us today!

We would love to help you Make Your Move!


Posted in CRG News
Nov. 21, 2018

Thanksgiving at Home

Your home is so much greater than a layout or square footage; it holds all of the people, animals, memories, holidays and moments that you love. It becomes a very important part of your life. This year, I’m thankful for my home, the people and critters who live in it, and the love and memories that have and will be made here. I am also thankful to have the opportunity to help others find their home as well.

We celebrated Thanksgiving a bit early this year, and I had the pleasure of hosting, which I love! So, naturally, I was ready for what I like to call "The Big Show." Thanksgiving always feels like a big event--a performance of my organizational, hosting and culinary skills that puts all of my favorite pastimes to the test. This occasionally pushes me to bite off more than I can chew, yet somehow this year I managed to execute everything as planned.

I was less stressed and better prepared this year, more so than any other. (Which, by the way, was a feat in and of itself!) But I really tried to take time to think about hosting in years past, and the many memories my family and I have made in our home... like the time my turkey was done way too early, or that year someone fell asleep in his mashed potatoes. I also smiled at the thought of the time the kids put on a fashion show mid-dinner, or the year before that when record temps allowed us to keep the windows open all day on Thanksgiving! All of that happened here--in my home. My favorite place to be.

If you're looking for your favorite place to be, let me help. Because I know how much it means, and I sure am thankful for it each and every day.

Happy Thanksgiving, everyone!



Contact Jenelle today to start searching for your new home!


Posted in Homebuyers
Oct. 30, 2018

Welcome Jenelle!

Cassara Realty Group Welcomes Jenelle Oliver

New Licensed Real Estate Salesperson joins growing team

Rochester, NY -- Cassara Realty Group, Inc. is pleased to welcome Jenelle Oliver, Licensed Real Estate Salesperson / REALTOR ®, to their growing team.

Jenelle brings with her strong leadership and organizational skills, along with a passion for real estate and the Finger Lakes area of Upstate New York. As a homeowner in Webster, NY and a SuperHost on AirBNB for her stellar skills as a cottage owner on Keuka Lake, Jenelle has a heart for hospitality and helping others realize their dreams.

"I am obsessed with the Finger Lakes! I grew up on Conesus Lake at our family cottage and now enjoy my own place on Keuka,” said Jenelle. “Helping people find their dream homes is right up my alley and I couldn’t be happier to join this team full of passion, dedication and energy.”

When she's not working hard to help people buy and sell homes, you'll likely find Jenelle at her home or on the lake with her husband Todd, their three children, two goldendoodles, and their guinea pig.

Looking for your dream home, or simply want to connect? Contact Jenelle today!

Jenelle Oliver
Licensed Real Estate Salesperson, REALTOR®



Oct. 18, 2018

3 Things Every Home Buyer Should Know

No one expects you to know everything when you are buying a home. If you did, then you wouldn't need us! So, it's our job to be the experts while helping you--the home buyer--along the way.

Here are the top three things home buyers and first-time home buyers should know when they begin the home search and eventual buying process:

Home Buyer Must-Know #1
Know what you want.

We know...you think you know what you want. But do you?

Sit down. Write a list of non-negotiables. And for the love, be reasonable with yourself. What is it that you actually want that is also within reach? Here are some quick and easy questions to consider when making your dream home wish list. This is just a start, but hopefully these questions will help get your wheels turning:

  • How many bedrooms do you need to fit your family and needs?
  • Would you like a lot of land, or a low maintenance yard?
  • Is there a specific school district you would like to live in? 
  • How close would you like to be to work? To family? To downtown?

Home Buyer Must-Know #2
Know what you DON'T want.

Sometimes it's easier to start here. You may know you definitely do NOT want a pool, or a certain style of house (i.e. ranch, raised ranch, colonial, split level, etc.) Whatever the case, write down your deal breakers and stick to them! The worst thing you can do is settle in this process, so do everything you can to avoid regret from the beginning.

  • What style of house do you hate?
  • What areas of town do you want to avoid?
  • How important is the kitchen to you, and what are some deal breakers for kitchen layout?
  • Do you want to avoid homes with pools?

No question is off limits in this process. Be honest with yourself and your family so you can set expectations from the very beginning.

Home Buyer Must-Know #3
Understand available financing.

You'd be surprised at how many options are available to first-time home buyers, and home buyers in general. The most important thing is to meet with a mortgage professional who can tell you what products are available based on your credit score, income, house location, condition of the property, and more. You'll want to do this before you ever begin the home buying process, because pre-approval will be critical as you start your search.

There are also ways you can write your offer that may help close the gap between cash on hand and what money becomes available to you. The bottom line? Understand that you can get creative as long as you are working with professionals who know how it all works and are willing to help you along the way.

Knowing how much cash you have to work with will also be extremely helpful as you begin to work through your budget and what you can afford to buy. Think price range, affordability, and make sure you consider taxes. 

  • How much cash do you have to put down on your home?
  • Do you have money to put into potential fixes? (i.e. new windows, roof, furnace maintenance, aesthetic updates like paint, carpet/flooring, bathroom remodels, etc.)
  • How much are you willing/able to pay in taxes?

Buying a home can be overwhelming, but we are here to help.

Have questions? Contact us today!

We'd love to help you make your move.